Apps/Devices: iOS, Android, Web, Smart TV (Samsung/LG), Apple TV, Android TV/Google TV, Fire TV, Roku, PlayStation, Xbox.

Availability (countries/regions): United Kingdom • Republic of Ireland (separate pricing/packs)

Max quality / streams / ads: Up to 4K UHD with Ultra Boost; base plan 1 stream, Boost (1080p) up to 2 streams, Ultra Boost (4K) up to 3 streams; live channels (incl. sports) still carry ads.

Short Intro

NOW is Sky’s no-contract streaming service; the Sports Membership unlocks all Sky Sports channels without a long-term TV bundle. It’s built for fans who want flexible monthly or day access to Premier League, EFL (via Sky Sports+), Scottish Premiership and more, with optional Boost add-ons for higher quality and extra streams.

Countries/Regions Covered

United Kingdom
Republic of Ireland (different memberships & prices; Sports Extra adds TNT Sports and Premier Sports in Ireland).

Football Leagues & Rights

Top-tier:

• Premier League (UK): Record 215 live games/season from 2025/26.

• EFL (Championship, League One, League Two): 2024/25–2028/29 deal—1,000+ matches/season across Sky Sports & Sky Sports+ (streams available with NOW). Includes every Carabao Cup match and EFL Trophy.

• Scottish Premiership: Up to 60 live matches/season.

Europe/International:

• Bundesliga (UK): Live Saturday 17:30 (UK) fixtures on Sky Sports; Fridays on BBC and selected Sundays PPV on Prime Video.

Domestic cups (UK):

• Carabao Cup (EFL Cup): All matches live (2024–2029).

• EFL Trophy: All matches live (to 2029).

Women’s:

• Barclays Women’s Super League (UK): New five-year deal (2025/26–2029/30) with Sky as primary partner—up to 118 live matches/season (BBC shows up to 21).

Notes (varies by country):

• Ireland: Sky Sports coverage via NOW Sports; Sports Extra adds TNT Sports & Premier Sports (needed for full PL/European mix in ROI).

Other Football Programming

• Studio/analysis: Monday Night Football, Saturday Night Football, Super Sunday, Soccer Saturday (Sky Sports News).

• Highlights & replays: Sky’s highlights and on-demand shows; EFL and feature docs also surface inside Sky Sports+.

• Originals/docs/news: Regular Sky Sports football docs and magazine shows in-app.

Plans & Pricing

United Kingdom (NOW Sports):

• Sports Month Membership: £34.99/mo (rolling).

• Sports Day Membership (24 hours): £14.99 (one-off).

• Boost (1080p, 50fps, 2 streams): £6/mo (often trial for new customers).

• Ultra Boost (4K UHD, up to 3 streams): £9/mo. Boost/Ultra Boost do not remove ads from live channels.

• Free trial: None for Sports; Boost/Ultra Boost sometimes include a free month.

• Add-ons: Boost / Ultra Boost as above.

Republic of Ireland (NOW Sports):

• Sports Month Membership: €38.99/mo (after min term).

• Sports Extra Month Membership (adds TNT Sports & Premier Sports): €33.99/mo (after min term).

• Day Memberships: from €11.99 (Sports and Sports Extra).

• Boost (Full HD/2 streams): €5/mo • Ultra Boost (4K/3 streams): €8/mo.

Country-by-country table

United Kingdom: Plans: Day £14.99 • Month £34.99 • Boost £6 • Ultra Boost £9 • Key leagues: PL (215), EFL (Sky Sports+), SPFL (up to 60), Bundesliga Sat 17:30 • Trial: None (Sports) • Notes: Sky Sports+ streams included with Sports.

Republic of Ireland: Plans: Sports €38.99 • Sports Extra €33.99 • Day from €11.99 • Boost €5 • Ultra Boost €8 • Key leagues: PL (mix across Sky/TNT/Premier Sports), LaLiga (Premier Sports/Disney+ via Sports Extra for Disney+ Saturday game not included) • Trial: Boost/Ultra Boost promos vary • Notes: Sports Extra required for TNT & Premier Sports.

Payment methods: Major debit/credit cards (excl. Maestro). Third-party billing (Apple/Google/Roku) may be excluded from some offers.